A company that figures things out

Supply Drops is an online medical cannabis shopping and distribution platform. It connects patients, licensed producers, physicians, and distributors — and stays the neutral connective layer, not any one of them.

Quiet confidence, not a costume

Intelligent, useful, resourceful, modern. A little unconventional, a little swagger — but quiet. It never dresses up as a pharmacy, a freight company, a dispensary, or a weed brand.

Cannabis-aware, not cannabis-coded

The brand lives in cannabis culture without leaning on leaves, smoke, or neon. Editorial product photography across flower, pre-rolls, vapes, oils, edibles, and topicals — the full marketplace.

Commerce is the product

Shopping, drops, catalogues, comparisons, restocks. The experience should feel like a modern Canadian marketplace first — capable and easy to use.

Distribution as capability

Order tracking and discreet delivery show competence, not a courier aesthetic. Mailers, labels, and routes appear selectively — never enough to look like a warehouse company.

Trust without the clinical

Credible and responsible, but never a hospital or a drug manufacturer. Medical context earns its place as a small, serious part of a much bigger brand world.

Built for real Canadians

Patients, veterans, caregivers, producers, physicians — shown as people, at home, at work, with family. Never corporate stock photography or military stereotypes.

One idea per asset

The library is a curated archive of distinct creative ideas, not one motif repeated. Remove the logo and each piece should still feel like Supply Drops.

The sage signal

Sage green marks what's positive and approved; gold is a quiet accent; obsidian and cream carry the system. Inter speaks, JetBrains Mono handles the data.

Primary Tagline

Your medicine, delivered.

Use as the headline across primary marketing surfaces.

Elevator Pitch

Supply Drops is an online medical cannabis shopping and distribution platform — a curated marketplace connecting patients, licensed producers, and physicians in one place.

For partner decks, press, and about sections.

Patient Promise

A curated marketplace, clear product information, and delivery to your door.

For patient-facing campaigns and registration flows.

Supplier Value

Reach customers directly. Manage your catalog, inventory, and wholesale in one place — built for licensed producers and distributors.

For supplier onboarding and B2B outreach.

Physician Value

A connective layer for referrals, product information, and patient resources.

For physician outreach and clinic partnerships.

Marketplace Pillar

Shopping, drops, catalogues, comparisons, and restocks — a modern Canadian marketplace first.

For commerce surfaces and campaigns.

Culture Pillar

Hoodies, caps, totes, wallpapers, and drops with a point of view. Supply Drops has a culture, not just a logo.

For brand and social channels.

Distribution Pillar

Discreet, order-tracked delivery that shows capability — without ever looking like a courier company.

For operations and order-status storytelling.

Education Pillar

Learn, log, and learn again. A mentor-style AI assistant and a growing library of condition-specific education.

For education and AI assistant promotion.

Community Pillar

Anonymous, moderated, condition-grouped conversations — patients helping patients.

For community and social channels.

Veteran Promise

Veterans are an important audience — represented as people, with priority support, never as a military stereotype.

For the veteran portal and outreach.

Closing CTA

Start your registration. Your medicine is on its way.

For the final CTA on landing and registration pages.

Licensed Producer Kit

Catalog onboarding and a co-branded storefront card.

• • Keep clear space around the logo equal to the height of the leaf icon.
• • Use the white logo on dark surfaces; the dark logo on light/cream surfaces.
• • Use gold as a quiet accent only — highlights, rules, trust marks — never as a large fill.
• • Lead with the primary tagline on hero surfaces.
• • Use sage green (#7F9F8B) for positive and approval status markers.
• • Show the full cannabis marketplace — flower, pre-rolls, vapes, oils, edibles, topicals — not just tinctures and pharmacy boxes.
• • Photograph real Canadians — patients, veterans, caregivers, staff — as people, in real life.
• • Keep product photography editorial and premium, on white or cream with soft, even light.
• • Use the technical monospace for SKUs, prices, and product data.
• • Balance the library: ~40% commerce/tech, ~20% cannabis culture & product, ~15% human lifestyle, ~10% distribution, ~10% clever campaigns, ~5% medical/professional.
• • Make each asset one distinct idea — remove the logo and it should still feel like Supply Drops.
• • Treat every order as something figured out — capable, easy, human language.

• • Don't recolor the logo outside the brand palette.
• • Don't stretch, rotate, or add effects/shadows to the logo.
• • Don't use gold for large fills — it's an accent, not a primary color.
• • Don't state unverified operational claims (licensing, clinical oversight, insurance, integrations, outcomes) as established facts.
• • Don't make the brand look like a pharmacy, hospital, pharmaceutical manufacturer, or medical clinic.
• • Don't make the brand look like a freight company, warehouse, or courier — no duct tape, crate stencils, or waybills as hero props.
• • Don't make the brand look like a dispensary or a weed brand — no cannabis leaves, smoke, or neon beyond the tiny logo mark.
• • Don't make the brand look like a generic SaaS company or a military/veteran-themed company.
• • Don't use camouflage, flags-everywhere, saluting, dog tags, medals, or combat imagery for veteran content.
• • Don't use corporate stock photography — use real-looking Canadians.
• • Don't repeat one motif (parachute, box) across every asset — one idea per piece.
• • Don't place the dark logo on dark backgrounds or the white logo on light ones.
• • Don't use sage green for large background fills — it's a status signal.
• • Don't use decorative fonts — Inter and JetBrains Mono only.
• • Don't publish co-branded lockups without Supply Drops approval.